Brand Attributes of Ncell

Brand Identity

Brand Identity is all about creating distinct image in customers mind. Ncell too have tries to create distinct image on customers mind. The slogan of Ncell “Ncell Nepal kai Lagi”, is one of its step towards creating unique identity in present cut- throat competitive telecom market. The slogan itself has tried to build unique identity by eliciting personal attachment to Nepalese customers. Likewise, Ncell has developed its brand identity through brand symbol in the shape of a hi-tech stone in rich purple color. Whenever we talk about Ncell the purple colors comes to our mind that is unique identity created by Ncell.

Brand Image

Ncell enter to the market as a first private mobile operator in Nepal offering its services under the brand Mero Mobile, from that time being it has develop positive image on customers mind.
The Ncell brand came up under the common brand image of the TeliaSonera companies. So it was key advantage for Ncell to have preoccupied brand image of TeliaSonera in international market. To have positive brand image the product should have three main criteria like strong, favorable and uniqueness. Ncell is found to be competent all these respect. The customers have been highly delighted from its continuous quality services. Before the introduction of Ncell in the Telecom industry the customers were compelled suffer the poor service quality delivered by leading mobile operator NTC. The Ncell’s corporate values which are: being a pioneer in the market, reliability, agility in response to the market’s and consumers’ needs, social responsibility, and a deep and abiding aspiration to be an integral part of the country. Likewise, it has created uniqueness through the introduction of those services which were not been experienced in Nepal. For example, Ncell introduced itself as the first private telecommunication company to provide GSM service in Nepal.

Brand Differentiation

Ncell claimed that they have clear network. Customers also perceive Ncell network as reliable. Ncell has been able to differentiate it from NTC by positioning itself as superior network quality. Now NTC users also subscribe Ncell services for backup purpose. Likewise, people also differentia Ncell from other as a brand having unique services which are still not been provided by other companies.

Brand Objectives

Ncell Nepal’s main objectives are:

  • Ncell has been introduced mainly with the objective of breaking monopoly held by the state-owned Telecommunication Nepal Telecom.
  • To be forward among the telecommunications company providing the best services.


Brand Elements

Brand elements are those attributes of a brand or product that uniquely distinguish the brand from other brands. Ncell too have its several brand elements that has help it to make it unique as compare to other brands. Some its key brand elements are:

Brand Name

Ncell is an excellent example of re-branding in Nepalese business arena. Initially it came up with brand name “Mero Mobile”. Later after 2010 it came up with new brand name Ncell.  The word Ncell compromises of two words N- cell, the letter “N” stands for Nepal and cell stands for simply phone.


Hi-tech stone in rich purple color is its present corporate logo. This Hi-stone reflects the strong connectivity. The logo that has been used by Ncell in Nepal is the same logo used by its parent company TeliaSonera.


Ncell’s purple corporate color is very well-known in Nepalese Corporate sector. The purple color is energizing and inspiring, it reflects the creativity, passion and reliability with which Ncell will continue to serve its customers. This can be taken as one of the excellent example of company trying to create brand identity through its corporate color in Nepal.


The music/sound used in Ncell TV, Radio advertisement is catchy and touching so that customers easily recognize or recall the brand whenever they heard it in TV or Radio advertisement.


How to analyse critically?

Critical writing depends on critical reading. Most of the papers you write will involve reflection on written texts – the thinking and research that has already been done on your subject. In order to write your own analysis of this subject, you will need to do careful critical reading of sources and to use them critically to make your own argument. The judgments and interpretations you make of the texts you read are the first steps towards formulating your own approach.

Critical Reading: What is It?

To read critically is to make judgements about how a text is argued. This is a highly reflective skill requiring you to “stand back” and gain some distance from the text you are reading. (You might have to read a text through once to get a basic grasp of content before you launch into an intensive critical reading.) THE KEY IS THIS:

•             don’t read looking only or primarily for information

•             do read looking for  nways of thinkig about the subject matter

When you are reading, highlighting, or taking notes, avoid extracting and compiling lists of evidence, lists of facts and examples. Avoid approaching a text by asking “What information can I get out of it?” Rather ask “How does this text work? How is it argued? How is the evidence (the facts, examples, etc.) used and interpreted? How does the text reach its conclusions?

How Do I Read Looking for Ways of Thinking? Continue reading

Communication and personality development

Communication and personality developmentCommunication is a deliberate or unintentional transfer of knowledge. It is a dynamic process that a person interacts internally or with the external world. Every second of life people are communicating either verbally or nonverbally. It has been assumed that facial language contributes 55% of total communication, 38 % paralinguistic and 7% spoken language. Now effectiveness of language must not be concentrated only to spoken language only. The accent and beauty you provide in your words and the complementary physical gestures and postures play a great role. So, all the extent and behavior of our communication determines owns personality. Personality is the sum of total of ways in which an individual reacts to and with others. Gordon Allport nearly 70 years ago used personality as “the dynamic organization with in the individual of those psychophysical systems that determine his unique adjustments to his environment.” So personality means a dynamic concept of describing the growth and development of a person’s whole psychological system. Every time people are interacting to outsiders and his interior attitude or state of mind is continuously reflecting. So, communication is a medium that anyone’s personality is reflected.

Communication really matters level and type of personality. Anyone who can express his inner feelings and emotions, address real output of what remains inside his brain can develop by himself to get appreciation and motivation from others. But some people lack this potential to interact so they face problems of double personality problems. Inside they are one person and outside they are communicating or interacting totally different. Unless people develop or sharpen an effective way of communicating to outsiders or give an excellent exposure there are always lags in their personality development. One’s attitude, behavior and personality can be noticed and evaluated by the communication skills he possesses. His inner state of mind and standard is weighed by the output reflected to the outsiders. So, personality development occurs only when his potential becomes compatible to real output he makes.

However, personality is determined by three factors viz. heredity, environment and the current situation. Some traits related to physical stature, facial attractiveness, gender, temperament, muscle composition and reflexes, energy level, and biological rhythms are generally considered either completely or substantially influenced by who our parents are. Many results have concluded that personality is reflected from these traits carried out biologically. Similarly, people’s behavior depends up on the way they have been grown up. The environment the people are facing up has direct impact on his personality. There are various such examples: The personality of people of New York and those of Down Town is totally different. New York people are helpful, cooperative and cool personality people while the people of Down Town are very aggressive, stunt and have own accent in speaking. The child who has grown up in happy and friendlier environment has good behavior and manner than the one who grew up in scarcity, violence or any crisis.